Facebook and Instagram ads for mobile detailers.

Do ads actually work for mobile detailing?

Yes, with a condition. Facebook and Instagram are where car owners scroll, and a mobile detailer can target a tight radius around the neighborhoods they want to work in. A thirty-second clip of a dirty interior turning into a clean one stops the thumb. The condition is that the ad has to send people somewhere that books. An ad that sends people to a Facebook page, or to a homepage with no prices, spends money and books nothing.

That is why our ads always run with a dedicated landing page. One page, one offer, one button. The ad does the attention, the page does the booking.

What we do every month

• Campaign strategy and daily management. Objectives, budgets, bidding, placements, and audiences, checked and adjusted daily. We manage for cost per booked job, not clicks or likes.
• Creative scripting and editing. We write the hook and the script, tell you exactly what to film on your next job, and cut it for the feed: vertical, sound on, first two seconds doing the work.
• A landing page per campaign. Built to convert the exact offer in the ad, with the booking form above the fold.
• Targeting. A radius around your service area, lookalikes built from your existing customers, and retargeting for people who watched but did not book.
• A monthly report. Spend, impressions, clicks, leads, cost per lead, and booked jobs. If you use Detail Pro+, the booked jobs are counted from real appointments, not estimates.

What it costs, and what ad spend is

Core is $499 to start, then $499 a month. That is our fee for building and managing everything above. Ad spend, the money that goes to Meta to show the ads, is separate and paid from your own ad account. You set the budget, you see every dollar, and it stays yours if we ever part ways.

For most mobile detailers we suggest starting ad spend around what one good job pays, per week, and letting the numbers decide from there. We will tell you on the first call what we would set for your market.

What the first month looks like

• Week one. We set up or clean up your Meta ad account, install the pixel on your site, write the first three scripts, and tell you what to film.
• Week two. Creative is cut, the landing page is live, the campaign launches at a test budget.
• Weeks three and four. We kill what is not working, scale what is, and you get the first report with real cost-per-lead numbers.

Ads get better with time and data. The first month is about finding the hook and the audience. Months two and three are where the cost per booked job usually settles.

Why detailers hire us for this instead of a general agency

Because we have been the detailer. We know the difference between a maintenance-wash customer and a full-correction customer, and they need different ads. We know an interior-only offer converts differently than a ceramic offer. We know that the best creative is you, in a driveway, with a before and after, not a stock clip. A general agency learns all that on your budget. We already know it.

See the ad we ran for Restore Detailing in Scottsdale, shown the way it ran on the feed.